Behavioural Design Fundamentals (NL)
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What is Behavioural Design Fundamentals
Learn how to design to make behavioural changes. With Behavioural Design and nudging you learn how to understand why people do as do and how you can utilize that knowledge into designing targeted communication and experiences for better changes for your users.
During the training you will get:
- The fundamentals of behavioural design
- An introduction to the main behavioural principals
- Practical tooling you can use in your work with behavioural changes
- A simpel and effective method for Behavioural Design
- A selection of examples and cases of Behavioural Design
Who should attend Behavioural Design Fundamentals
This training is great for you if you are a:
- Marketeer
- Marketing manager
- Product manager
- Service Designer
- UX designer
- Visual Designer
- Communication professional
- Behavioural scientist
- Leader/management
- Business developer
Prerequisites
There are no specific prerequisites
During this training you need a laptop with access to internet.
Objectives
The Behavioural Design training gives you the fundamentals of Behavioural Design and its principles. After the training you will be able to:
- Look at problems from a systematic approach which enables you to quickly solve behavioural challenges.
- To define the behaviour which is needed and design solutions, which takes down the barriers
- To start changes
Classroom, online, blended and in-company
At Capgemini Academy you learn in the way that suits you. Do you prefer classroom training, online or a combination of the two (blended)? You can follow most training courses in-company: within your own organization. We use a variety of tools to make learning even more fun and effective. Consider videos, games, quizzes, webinars and case studies, for example. And you can always contact your trainer with any questions.
In-company training courses
With an in-company training you have several advantages:
- You choose the location.
- You train with your colleagues, ensuring it aligns with your practice.
- The trainer tailors explanations, examples and assignments to your organization.
- In consultation, exercises can be adapted to organization-specific questions.
Request more information or a quote.
